I combine strategy, creativity, and systems thinking—drawing from instructional design, behavioral science, and media production. My process is iterative, user-centered, and shaped by real-world feedback. I design with flexibility, test with intention, and refine based on what the data and the people actually tell us. Whether crafting an eLearning module or mapping workflows, the process remains collaborative and purpose-driven. The common thread? Clarity, alignment, and outcomes that matter.